The magCulture Podcast Episode 29 • Tyler Brule and 15 years of Monocle
Mar 2, 2022
Tyler Brûlé, the founder and editorial director of Monocle, reflects on the magazine's 15-year journey. He shares insights on the impact of social media on traditional publishing and the importance of maintaining a unique voice. The discussion also covers the recent launch of their women's magazine, Konfekt, and the strategic decision to introduce a 24-hour radio station. Brûlé emphasizes the resilience of print media amid digital challenges and explores the future of publishing, highlighting a commitment to quality and community engagement.
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Monocle's Launch and Early Challenges
- Tyler Brulé recalls the excitement of Monocle's launch, including the arrival of the first issue and the launch party at Claridge's.
- He also shares a discouraging encounter with a publisher who believed Monocle's appeal was too niche.
Gestation and Funding of Monocle
- A five-year non-compete clause after leaving Wallpaper gave Brulé ample time to refine Monocle's concept.
- A client's challenge to only accept investments from families shaped Monocle's unique funding model.
Monocle's Target Audience
- Monocle's initial target audience were internationally mobile individuals.
- The magazine aimed to foster a sense of global community.