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How Joe Mccall Built A Land Flipping Business That Allows Him To Travel The World!
Mar 3, 2025
In this conversation with Joe McCall, a seasoned real estate investor and host of the Real Estate Investing Mastery podcast, listeners explore how he built a successful land flipping business that funds his travels. Joe shares innovative marketing strategies, emphasizing the MAD framework: marketing, automation, and delegation. He discusses his transition from traditional rental properties to wholesaling for quick cash flow and highlights the importance of strategic networking and leveraging off-market opportunities in real estate.
45:57
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Quick takeaways
- Utilizing targeted direct mail campaigns effectively engages landowners and significantly increases response rates compared to traditional marketing methods.
- Transitioning to a wholesaling business model offers quicker returns and reduced management burdens while emphasizing the importance of automation and delegation for success.
Deep dives
Direct Mail Marketing Strategies
Direct mail remains a powerful marketing tool, particularly for land investing. By sending targeted postcards to specific demographics, such as landowners who have owned their property for an extended period, investors can generate a high response rate. For example, one effective postcard design simply states that the sender has been trying to reach the owner about their property, which prompts many to call back for more information. This approach yields a response rate significantly higher than traditional direct mail efforts, with some campaigns achieving between 5% to 6% responses.
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