Impromptu Trump 2.0 is changing the meaning — and feeling — of Pride
Jun 6, 2025
John Paul Brammer, a writer known for his insightful commentary on LGBTQ+ issues, joins the conversation to explore the complexities of this year’s Pride Month. He discusses the commercialization of Pride and how corporate sponsorship is overshadowing genuine activism. The conversation also delves into the political landscape that challenges LGBTQ+ rights, particularly against anti-trans movements. Brammer reflects on the evolving significance of Pride celebrations and the importance of solidarity amidst growing hostility and legislative setbacks.
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Cringiest Pride Merchandise
- The cringiest Pride merch includes Target's lesbian flag toy truck and Lockheed Martin's rainbow socks.
- Lockheed Martin surprisingly has the best-looking Pride collection, despite controversy.
Corporate Pride as Social Bellwether
- Corporate Pride often feels more like marketing than genuine allyship.
- Pride merch acts as a bellwether for society's acceptance and fluctuates with political climates.
Corporate Pride: Profit and Allies
- Some companies double down on Pride for profit and visibility when others pull back.
- Corporate Pride support is often targeted more at allies than LGBTQ+ people themselves.