There is no doubt that we are heading towards more challenging times, so what are the practical areas you should focus on and how do you retain a ‘growth mindset’?
I'm excited to be joined by Nicky Billou today to talk about how to not only survive in a recession but also thrive and grow your agency
Nicky Billou is an author of several best-selling business books, a podcaster, a speaker and the co-founder of eCircle Academy.
Time Stamp
[00:00] Intro
[01:45] How can a small business grow and thrive when times are more challenging?
[04:45] Don’t run your business today like you did last year!
[05:15] Think about how you can be a guest on other people’s podcasts to reach a much bigger audience than you normally reach
[07:20] What practical examples can you share as to what businesses should be doing when times are tough?
[10:35] How to grow to £1m whilst working 10-20 hours less per week
[16:20] Be a specialist, not a generalist
[17:18] Charge appropriately based on value, not time and materials
[17:53] Invest in your most important asset - YOU!
[21:06] Have a way to stand out in the marketplace - become a thought-leader
[24:57] A story of servicing human beings not businesses
[30:35] Nicky’s advice to his younger self
Quotations
“The greatest successes in history have come from chaotic times” - Brian Scudamore
“Mindset is what separates successful businesses from failing ones - esp in a recession.” - Rob Da Costa
“Your clients are not buying into your services they are buying their way out of a problem” - Nicky Billou
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Useful links mentioned in this episode:
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