The Agency Accelerator Thriving In A Challenging Economy With Nicky Billou
There is no doubt that we are heading towards more challenging times, so what are the practical areas you should focus on and how do you retain a ‘growth mindset’?
I'm excited to be joined by Nicky Billou today to talk about how to not only survive in a recession but also thrive and grow your agency
Nicky Billou is an author of several best-selling business books, a podcaster, a speaker and the co-founder of eCircle Academy.
Time Stamp
[00:00] Intro
[01:45] How can a small business grow and thrive when times are more challenging?
[04:45] Don’t run your business today like you did last year!
[05:15] Think about how you can be a guest on other people’s podcasts to reach a much bigger audience than you normally reach
[07:20] What practical examples can you share as to what businesses should be doing when times are tough?
[10:35] How to grow to £1m whilst working 10-20 hours less per week
[16:20] Be a specialist, not a generalist
[17:18] Charge appropriately based on value, not time and materials
[17:53] Invest in your most important asset - YOU!
[21:06] Have a way to stand out in the marketplace - become a thought-leader
[24:57] A story of servicing human beings not businesses
[30:35] Nicky’s advice to his younger self
Quotations
“The greatest successes in history have come from chaotic times” - Brian Scudamore
“Mindset is what separates successful businesses from failing ones - esp in a recession.” - Rob Da Costa
“Your clients are not buying into your services they are buying their way out of a problem” - Nicky Billou
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Useful links mentioned in this episode: