

Carving a new life path with a newsletter about Workspaces - Ryan Gilbert, Workspaces
Aug 3, 2023
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Started During The Pandemic
- Ryan started Workspaces in early 2020 after seeing high engagement on people sharing their home desk photos during the pandemic.
- He launched quickly on Substack and hasn't missed a weekend post since the first one.
Early Side Projects Built Confidence
- Ryan had prior small projects: an e-book interviewing startup founders and a simple polling app tied to Workspaces readers.
- He collaborated with designers and non-technical cofounders to ship those early projects.
Grow Through Featured Guests' Audiences
- Ryan intentionally grew by featuring other people so they would share the newsletter with their audiences.
- He relied entirely on organic word-of-mouth and guest-driven distribution rather than paid acquisition.