In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Marketing Investments for the Next Ten Years.
[00:33] Find out how to use data to your advantage in an ethical manner.
[01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions.
[02:37] Build great products and use the freemium marketing strategy.
[03:49] The value of stopping focusing on immediate ROI but rather building a brand.
[05:43] Why voice/chat text models are is still on the rise.
[06:40] That’s it for today!
[06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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