Marketing Powerups

The Jobs-to-be-Done Principles That 10X'd a Bootstrapped Startup in Two Years | Asia Orangio (Demandmaven, Hull, Terminus)

Mar 24, 2023

49:01

On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life.

For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out.

Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them better than your competitors.

That’s exactly what Asia Orangio, CEO of Demand Maven, did for one of her clients. With her team’s help, they grew their revenue by 10X in 2 years!

In this Marketing Powerups episode, you’ll learn:

How marketers can use the JTBD framework to improve their marketing.
A real-world example of how Asia used the JTBD framework with one of her clients.
How to avoid chasing the shiny new marketing trend.
How to build more confidence as a marketer.