Bloomberg Businessweek Instant Reaction: Netflix Posts Record Quarter
Jan 21, 2025
Netflix shattered records with its largest quarterly subscriber gain ever, adding nearly 19 million new users, driven by live sports and the return of popular shows like Squid Game. The discussion dives into the company's strategies, including a shift toward advertising and sports programming to keep viewers engaged. There's a keen focus on how diverse content and pricing influence subscriber loyalty, contrasting Netflix's approach with Disney. Lastly, the podcast explores the implications of its revenue growth and advancements in AI for future operations.
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Record Subscriber Growth
- Netflix added 18 million subscribers in Q4 2024, doubling Wall Street expectations.
- This success is attributed to live sports and popular returning shows like Squid Game.
Live Events and Content Strategy
- Live sports, like boxing and Beyonce's concerts, contributed to subscriber growth.
- Netflix's diverse content strategy and potential price hikes are key advantages.
Live Sports ROI
- Netflix spent $75 million per NFL game but generated over $100 million in ad revenue.
- This demonstrates the profitability of live sports programming for Netflix.