GeekWire 15 years of the GeekWire Podcast: Amazon, Microsoft, and the transformation of Seattle tech
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Jun 7, 2025 Explore the nostalgic roots of a podcast born in a basement back in 2010. Reflect on Amazon's rise and its competition with Microsoft in Seattle's tech scene. Discover how the landscape has transformed, with startups evolving alongside industry giants. Enjoy personal anecdotes that highlight the importance of community and connections developed over 15 years. Navigate the complexities of discussing controversial tech topics while celebrating memorable moments that shaped both the podcast and its audience.
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Podcast Beginnings in Basement
- Todd Bishop and John Cook started the podcast in a basement using USB headsets in 2010 before it was called GeekWire.
- Early episodes had raw audio quality and were recorded in casual, informal settings.
Amazon's Rapid Growth Signal
- Amazon's 40% growth in 2011 signaled its rise as a dominant Seattle tech force.
- This growth forecasted Amazon potentially eclipsing Microsoft as the region's tech leader.
Microsoft's Slow Pivot Before Revival
- Microsoft under Steve Ballmer was sluggish and seemed 'left for dead' before 2014.
- The company laid groundwork for cloud and AI transformation that led to its modern revival.