Front and Center Brief Yourself: with Diego Guevara
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Jun 25, 2025 Diego Guevara, a multidisciplinary Creative Director at Nike and a passionate advocate for community and design, shares fascinating insights into his creative journey. He discusses the power of cultural immersion in fostering teamwork and creativity. Diego reflects on his viral passion project for Inter Miami FC, detailing the unique identity he crafted for the club. He emphasizes the importance of pursuing passion projects and mentorship in design, while celebrating the vibrant spirit of Miami and its impact on his work.
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Switching from Architecture to Design
- Diego began studying architecture but found it boring and switched to design.
- His younger brother introduced him to design with Photoshop, inspiring his career change.
Living Next Door to The Rock
- Diego lived in the same building as Dwayne "The Rock" Johnson during his wrestling days.
- The Rock was humble and friendly, even sharing fan items with Diego's family.
Starting Trio Agency and Landing Major Clients
- Diego and his brothers started their agency Trio, landing big clients like NFL and Armed Forces.
- The 2008 recession led them to close it and return to agency work.