How Datefix Landed A Dream Deal With Walmart... And What Comes Next

When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.

Show notes:

0:45: Tax Day/TR Meetup. $100 In Your Pocket. Fonzie’s Shark. Not Your Father’s Ice Cream. Easy-ish Rice & Beans. – We’re 11 days away from Taste Radio’s NYC Meetup – you should join us. Oh, and BevNET Live Summer 2025 is right around the corner; there’s money to be saved. Ray samples an unusual minty drink and hates on April Fool’s Day CPG pranks. John shares his two cents on Groupon, before Mike shares the origins of a sharky saying. Jacqui highlights “breast milk ice cream” (yes, that’s how it’s described) and a line of easy to prepare rice mixes inspired by Latin cuisine. Mike talks about a U.K.-based tea brand and a hotpot “queen” before Ray makes a stunning admission.

28:51: Interview: Alan Scholnick, Founder & CEO, Datefix – On location at Expo West 2025, Alan shares the story behind Datefix, which draws from his Lebanese mother-in-law’s culinary traditions and seamlessly blends his passion for fitness and nourishing, flavorful food. He highlights the brand’s recent rebrand, which focuses on elevating the product’s simple yet premium ingredients, while positioning Datefix for exciting co-branding collaborations in the future. Alan elaborates on the versatility of Datefix, noting its ability to fit into multiple daypart occasions, and discusses how the product’s portability and long shelf life make it a challenge to define a single primary positioning. He also expresses gratitude for the overwhelming support from the community, reflecting on the brand’s journey since Expo West 2023.

Brands in this episode: Datefix, GNGR Labs, Olipop, Mentos, Frida Ice Cream, Fancypants, Loisa, A Dozen Cousins, Little Sesame, Vista Hermosa, Cornish Tea, Hotpot Queen, MiLa