How to Create Quality? Focus on Quantity.

This principle has been essential to my success.

How do I make great content? 

By making more content, and observing what spreads.

How do I improve my skills?

By working with more clients, and noticing who grows the most.

True learning comes from action — we build muscles by doing things, not just reading about them.

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Watch the video here:

https://www.georgekao.com/blog/qualitythroughquantity

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It takes quantity of action to develop quality of results.

Yet, if you feel you’re not taking enough action, self-compassion is needed.

Remind yourself that action can be primarily about playful experimentation. Action is much easier when you don’t give yourself the pressure to perform, but rather, the permission to play with a skill or a project.

How to balance quantity and quality?As an example, ​I think about content in stages.

Stage 1 is any content that is first posted or published.

Did I spend 5 months or 5 years on it before publishing? Or did I spend 50 minutes on it? Whichever it may be, if it’s the first time it’s touching the world, being put into the marketplace, I still consider it “Stage 1”.

Therefore, it’s more efficient to spend less time working on any piece of Stage 1 content.

Stage 2 is looking at my previous Stage 1 pieces, selecting what the audience liked the most, and spending more time editing those pieces. Then, I re-publish and re-distribute them.

In other words, I spend time improving the pieces that already demonstrated potential, based on my audience’s reactions. I let the audience tell me what “Quality” means… not my own self-judgments.

As an example, this very blog post was first written in 2017. Now I’m taking the effort to improve it and to re-share this new version.

Stage 3 is to integrate and monetize the Stage 2 pieces that fit within a particular topic.

For example, I do this with my books, each of which is an organized collection of my blog posts.

Think of it like a Buffet:

(Remember buffets, those restaurants that existed in the before-times? I used to love those…)

The owner of a buffet restaurant notices which of the items gets more interest, and which items are ignored. Over time, she’ll increase the types of items people love the most, and remove the ones that people don’t care for. Why cook stuff no one wants to eat?

By following this strategy, the restaurant becomes more well-loved over time.

You can do the same with your own content and products: try lots of things, and then notice what people find most helpful, and then offer more things like that.

“How does my audience have time to consume all the content that I’m putting out there?”

Back to the buffet analogy — the owner of the restaurant doesn’t expect any one visitor to eat every item!

Similarly, I’m not expecting you to consume all of my content. That’d be putting too much pressure on you!

It’s my job to simply put content out there, and it’s my audience’s job to pick and choose what they like to...

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