Episode 731: How to Create Your Million Dollar Messaging
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Feb 10, 2025
Discover the secrets behind million dollar messaging and why it's not just about offering more value. Engage with powerful exercises that quantify the impact of effective communication. Learn the science of sequencing your messages for maximum impact. Uncover the 'Triple Planetary Alignment' concept that can shape your marketing strategy. Explore how storytelling and metaphors can transform your messaging, making it relatable and engaging. This insightful discussion will help you connect with your audience and overcome sales resistance.
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volunteer_activism ADVICE
Prioritize Messaging
Focus on your messaging, especially if struggling with sales.
It's more important than platform choices and other minor details.
insights INSIGHT
Messaging and Audience Familiarity
The less familiar your audience, the more crucial strong messaging becomes.
Mastering sales skills is essential for scaling to colder audiences and paid advertising.
insights INSIGHT
EPL as Messaging Metric
Earnings per lead (EPL) directly reflects messaging quality.
Higher EPL signifies better messaging, not just subjective opinions.
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Ever wonder why some marketing messages resonate deeply while others fall flat? Is it the product, the price, or is it something else? Effective messaging is a topic that most online entrepreneurs aren’t putting enough attention on mastering, and that’s going to change today!
In this episode, I share an exercise I give my students that really demonstrates what's available for you with great messaging, as well as a game-changing framework that connects your audience’s desires with your offer, and so much more.
If you’re tired of guessing about what your audience wants to hear, and you want to learn the art and science of million dollar messaging that truly connects and sells your products and services, then this is for you!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most!
In this episode you’ll hear:
What messaging is and why million dollar messaging isn’t about giving more value
A powerful exercise designed to quantify the impact of great messaging and demonstrate the real power in mastering this skill
The science of sequence and why the order of your messaging is of utmost importance
What the “Triple Planetary Alignment” concept is and the reasons that you can’t afford to ignore these three things
How great messaging will address the root cause of sales resistance and a reframe to see objections as valuable opportunities to connect with your audience on a deeper level
The two core functions of effective messaging and how to strike the right balance between them
Why storytelling is the most powerful literary tool that you have for impacting another person’s life, plus some ways that metaphors can be used to make your message more engaging and relatable