MacBreak Weekly (Audio) MBW 985: Debasement Meter - Lower-Cost MacBooks Coming?
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Aug 13, 2025 Rumors of low-cost MacBooks hint at a price drop to $599 or $699, potentially opening the door for more users to join the Apple ecosystem. Features like vibrant colors and an 18 Pro chip promise to shake up the laptop market, Intense discussions on Apple's AI strategies reveal a talent drain, leaving future developments uncertain. Meanwhile, iOS 26 Beta 6 introduces exciting updates, including live translation for AirPods. The hosts balance tech insights with personal anecdotes, exploring the implications of these innovations in a rapidly evolving landscape.
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Low-Cost MacBook Strategy
- Apple can make a $599–$699 MacBook by using an A‑series (iPhone) chip and simpler hardware while remaining a usable laptop for most people.
- That lowers the entry price and creates a gateway for iPhone users to adopt more Apple devices over time.
Differentiate The Cheap Mac Clearly
- Use distinct design and limited features to avoid cannibalizing MacBook Air and Pro sales when launching a low‑cost model.
- Make tradeoffs obvious (smaller screen, fewer ports, slower memory) so buyers choose the right tier.
A‑Series Performance Fits Everyday Mac Use
- A18 Pro single‑core speed can make a cheap Mac feel as responsive as recent M chips for typical tasks, while multi‑core workloads remain behind higher‑end M chips.
- That performance profile makes a lower‑cost Mac practical for browsing, email, and light productivity.