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Planet Money
What's up with all the ads for law firms?
Oct 4, 2024
The world of lawyer advertising is a spectacle, from dirt bike stunts to quirky antics designed to grab your attention. Once banned, legal marketing transformed dramatically in the 1970s, allowing creative freedom that didn't exist fifty years ago. The journey from strict advertising rules to today's bold ads mirrors a struggle for consumer rights. Hear about legal battles, including a pivotal Supreme Court case that reshaped the notion of commercial speech and set the stage for lawyers to market themselves freely.
18:54
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Quick takeaways
- The transformation of lawyer advertising since the 1970s emerged from a landmark Supreme Court ruling that equated advertising with First Amendment rights.
- The shift towards advertising has democratized access to legal services, encouraging competitive and creative marketing strategies among law firms.
Deep dives
The Evolution of Lawyer Advertising
Lawyer advertising has undergone a radical transformation since the 1970s when it was largely prohibited. Initially, it was deemed unprofessional and unethical for lawyers to promote their services, leading to a reliance on referrals and walk-ins. The advent of two Arizona lawyers, John Bates and Van Osteen, marked the beginning of change as they risked disbarment by placing an ad in a newspaper to attract clients for their low-cost legal services. Their bold move ultimately initiated a legal battle that challenged the restrictive advertising rules, paving the way for lawyers to market their practices.
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