I don't think there has been a time in the history of coffee shops where we have been so distracted by things that promise to bring value but turn out to be simply distractions. Noise vs signal, image vs substance, and so forth. In my year of coffee I have seen plenty of cafes burn out from pursuing and building their businesses according to these distractions.

Today we are going to detail what these distractions are and what to replace them with and why it is so critical. We have the most resources of any time in the history of coffee but we also have a diminished capacity for discern between what is of value and what is not. It is my hope this episode can give you more clarity to sharpen your discernment.

We talk about:

The pitfalls of prioritizing speed over quality
How trends can distract from your cafe's unique identity Building trust and relationships over chasing clout
The importance of curiosity and gradual improvement
Why internal quality control trumps external certifications

Listen to these related episodes!

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If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

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