This Is TASTE 596: Taking the Temp on Food Media, Podcasts, Creators, Pop-Ups, and Today’s Dining Culture with Tasteland
May 24, 2025
Joining Matt Rodbard are Daisy Alioto, CEO of Dirt Media known for her innovative storytelling, and Francis Zierer, editor of Creator Spotlight focused on creators worldwide. They delve into the evolution of food media, highlighting the shift from traditional journalism to influencer-driven content. The discussion includes the financial dynamics of dining culture, the rise of pop-up restaurants, and the nostalgic value of culinary experiences. They also touch on impactful writing in food narratives, emphasizing community and creativity in today’s landscape.
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Eater's Shift to Creators
- Eater is shifting from staff writers to creators with existing audiences for traffic boosts.
- This reflects a short-term audience development strategy amid changes in food media economics.
Critics Embrace Video Platforms
- Food critics are moving toward video formats like Instagram Reels and TikTok.
- Audiences value critical, on-camera reviews more than traditional text critiques.
Prioritize Visual Identity
- Invest in strong visual identity and custom illustration to stand out online.
- Avoid generic or overused stock photos which make content blend into the internet noise.