The Lincolnite is an independent news and events website for Lincolnshire, founded in 2010 by Daniel Ionescu and is now the most read news website in the county. The Lincolnite covers local news, sport, politics, business, and entertainment, with a strong focus on community engagement. It is committed to providing high-quality, impartial journalism that is relevant to the people of Lincolnshire.

In this episode, FT Strategies' Managing Director, Tara Lajumoke is joined by Daniel Ionescu, Founder of Stonebow Media and the Managing Editor of The Lincolnite, and Benedicte Autret who is the Head of News Partnership - UK/IE/Northern Europe at Google, to discuss The Lincolnite's transition to a digital revenue model while focusing on engaging their local community.

The Lincolnite participated in the Google News Initiative and FT Strategies Digital Revenue Launchpad programme in 2022. The programme is designed to guide publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.

The FT newsroom is not involved in its production.

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