London Real Sheeraz Hasan - Fame Is The New Currency: Why Attention Is Worth More Than Money
Aug 18, 2025
Sheeraz Hasan, a global media strategist known for turning Kim Kardashian and Paris Hilton into icons, shares insights on the evolving nature of fame. He argues that attention is now more valuable than money, revolutionizing how success is perceived. The discussion touches on the addictive qualities of fame, personal branding strategies, and how digital platforms reshape relationships. Hasan emphasizes leveraging celebrity connections for business growth and the importance of persistence and community in the pursuit of financial independence.
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Restaurant To Fame Breakthrough
- Sheeraz Hasan turned a failing London restaurant into a £50,000/week business by getting a radio shock jock to promote it.
- That early win taught him money follows fame and the power of a microphone.
Attention As Primary Leverage
- Sheeraz argues attention is now the primary form of leverage, often more valuable than capital.
- If you don't control your narrative, someone else will and you'll lose opportunities.
Decide Your Fame And Commit
- Do decide why you want fame and which category you'll own before pursuing it.
- Do train consistently and clear negative influences so you can commit to daily content and growth.