Interview with Martin Lucas. Founder of Gap in the Matrix- Perky Collar Radio Show- Hosted by David M. Frankel

This interview with Martin Lucas gets to the bottom of "Humans Don't Understand Humans". We take a deep dive into why we do what we do. During this interview we discuss the Architypes of Human Behavior in a consumer setting. These include: Socialable, Planners, Adventurers & Individualist. 

We discuss what each type wants when shopping and how crucial it is for the salesperson to recognize how a customer wants to be treated. Most salespeople assume customers want to be treated the way they want to be treated. This way of thinking leaves "75% of customers saying it was not a good retail experience".

Does your company use "End Game Thinking"? Does your company assume the customer is there to buy now? Do salespeople understand "He and She Psychology?"  

If Facebook understood Human Behavior than why is the average click-through-rate only 1.6%?

We go into these and many other nuances of the buying/selling psychological process. Tune in for this fascinating conversation.   

To follow and learn more from Martin go to GapintheMatrix.com or e-mail him at Martin@GapintheMatrix.com & follow him on social media.

Thanks for listening.

Warmest Regards,

David M. Frankel

Perky Collar Radio Show Host, Founder of Perky, LLC- The Clothing Innovation Company & Perky Collar Inventor

Info@PerkyLLC.com

https://www.linkedin.com/in/davidmfrankel/

https://www.Facebook.com/groups/CharlotteEntrepreneurThinkTank/ 

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