UP469 Inside Edge: Overthinking the Business of Cricket

This is the first episode in a new series in which we take the Unofficial Partner sports business conversation and point it at cricket. 

Richard is joined by co-host Mike Jakeman, who writes about sport for The Economist and worked within The Economist Intelligence Unit, and has written for titles such as The New York Times, Wired magazine and the Times Literary Supplement, and wrote a very good book on the future of cricket, called Saving the Test. 

You can keep in touch with Inside Edge via the Unofficial Partner Substack newsletter that goes out to tens of thousands of subscribers from across the global sports industry every Thursday. 

This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.

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We’ve really enjoyed getting to know their team over the last couple of months. They’re an impressive bunch, who believe that sports marketing can and should be done better.

They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.

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So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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