The Color of Money | Transformative Conversations for Wealth Building

96. Money, Mentorship, and the New Age of College Sports

Jun 11, 2025

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From protecting Austin’s live music scene to launching the University of Texas’s largest NIL fund, Nick Shuley’s career has always centered on impact—and on people.

In this episode, we sit down with Nick to unpack how he found himself at the forefront of the NIL movement, fighting to ensure college athletes weren’t just paid, but supported. He shares how he navigated the chaotic rollout of NIL legislation, why he made it a point to sit down with every athlete he worked with, and the financial and emotional lessons these young adults need long before they ever go pro.

We also explore the parallels between sudden NIL windfalls and the experience of first-year entrepreneurs, the disproportionate impact on Black athletes, and what Nick wishes every donor and student-athlete would consider before signing a deal. He and Daniel also dive into the origin of the Third and Longhorn podcast—a platform that’s helped athletes tell their stories, grow their brands, and in one case, even find a new home for a food truck.

Whether you care about sports, social equity, or just love a good underdog story, this episode is packed with insight, humor, and heart.

Resources:

Learn more at The Color of Money
Follow Nick Shuley on Instagram: @nickshuley
Connect with Nick Shuley on LinkedIn
Become a real estate agent HERE

Connect with Our Hosts

Emerick Peace:

Instagram: @theemerickpeace
Facebook: facebook.com/emerickpeace

Daniel Dixon:

Julia Lashay:

Bo Menkiti

Produced by NOVA

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