New Series: The Tour Operator Startup! Follow A Tour Operator as they build their tour business.

in this series, we follow a tour operator on their journey from start to, well, we don't know where. We hope it is to success, but you're going to have to listen in each month to find out what happens.

Today we feature Morgan Cantrell of HistoryWellTravelled.com. Let me introduce you to Morgan. She started her walking tour business just as the pandemic hit. Morgan shares why her dream is to build her own tour business. We also discuss some of the growing pains, she's experienced so far in starting her own tour business.

We won't be sugarcoating anything during these chats, you know me well enough over the past 113 episodes that I'm all about authentic and genuine conversations. We will discuss Morgan's' wins and her losses. I know you're going to be thrilled when you hear Morgan share with us what it was like the day she picked up her phone and read that she had her first bookings.

So today's episode is Morgan's tour operator start-up story. We will check in with Morgan monthly to discuss her wins and her challenges building her tour business.

I'm excited. Strap yourself in. Let's go.

This week on Tourpreneur:

• What inspired Morgan to start a tour business
• Developing a brand name, website domain, and logo
• How Morgan went about designing her first historic Carrollton walking tour
• Morgan's determination to create a tour in a market were none exist
• How to research and build a website with a WordPress theme
• How Morgan is marketing her business in her town through Facebook targeted ads
• Creating awareness and experimenting with Facebook ads, including images, demographics, and keyword plugins
• Why Morgan chose FareHarbor software to streamline bookings, payments, and data analysis
• The emotions and excitement Morgan felt taking her first booking
• Morgan's biggest frustrations on starting a tour business and how she motivates herself