Creative Agency Account Manager Podcast Bonus episode 2 of 5: From 'order taker' to trusted advisor - raising the value of your account managers (and why it's vital)
Nov 28, 2023
09:30
Welcome to number 2 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers.
In this episode we're looking at how to raise the value of account managers by taking them from an 'order-taker' to a trusted advisor. You can't just expect clients to treat your account managers as trusted advisors, because trust has to be earned. In this episode, I cover:
- creating a culture where clients trust account managers from the off
- creating the right conditions for the relationship to thrive
- having the right internal processes in place to support your managers with account growth
In bonus episode 3, I'll be covering how your account managers can run effective client meetings.
Everything I'm sharing in this podcast series is covered in depth in my Account Accelerator programme and ultimately it's designed to build an entrepreneurial mindset in account management. You can read more about the programme here:
https://www.accountmanagementskills.com/account-accelerator
Or if you'd like to have a conversation about how I could potentially help your account managers, please email me jenny@accountmanagementskills.com. Let's have a chat and see if this might be suitable for you or members of your team.
In this episode we're looking at how to raise the value of account managers by taking them from an 'order-taker' to a trusted advisor. You can't just expect clients to treat your account managers as trusted advisors, because trust has to be earned. In this episode, I cover:
- creating a culture where clients trust account managers from the off
- creating the right conditions for the relationship to thrive
- having the right internal processes in place to support your managers with account growth
In bonus episode 3, I'll be covering how your account managers can run effective client meetings.
Everything I'm sharing in this podcast series is covered in depth in my Account Accelerator programme and ultimately it's designed to build an entrepreneurial mindset in account management. You can read more about the programme here:
https://www.accountmanagementskills.com/account-accelerator
Or if you'd like to have a conversation about how I could potentially help your account managers, please email me jenny@accountmanagementskills.com. Let's have a chat and see if this might be suitable for you or members of your team.