Let's Talk Loyalty #620: Gamification driving sustainable behavioural change
Nov 27, 2024
Glenn Gillis, Co-founder and CEO of SeaMonster, specializes in creating impact games that drive business results. He discusses how gamification can transform loyalty programs, making them more engaging and effective. Insights include the 'Moneyversity' initiative, enhancing financial literacy through games. The conversation highlights how personalized experiences and human-centered design foster community engagement. Case studies reveal the measurable impact of gamification on health and wellness, showcasing its potential for sustainable behavioral change.
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Baby Bag Benefit Built Community
- Dr. Jacqui Nortje values Dis-Chem's baby bag benefit for new parents and still uses it with her two-year-old daughter.
- The bag created convenience and a community signal when other families had the same bag.
Moneyversity: Learn-To-Earn Finance
- Glenn describes Moneyversity for Old Mutual as a learn-to-earn suite that rewards users for engaging with financial education.
- The program uses animated content and minigames to voluntarily attract users to financial learning.
Games Mirror Loyalty Mechanics
- Glenn defines games as having goals, rules and feedback and observes loyalty already shares those features.
- He adds voluntary engagement and human-centered design make gamification uniquely powerful for loyalty.