#620: Gamification driving sustainable behavioural change

Glenn Gillis, Co-founder and CEO of SeaMonster, specializes in creating impact games that drive business results. He discusses how gamification can transform loyalty programs, making them more engaging and effective. Insights include the 'Moneyversity' initiative, enhancing financial literacy through games. The conversation highlights how personalized experiences and human-centered design foster community engagement. Case studies reveal the measurable impact of gamification on health and wellness, showcasing its potential for sustainable behavioral change.