122. Dialing In Your Webinar Strategy with Jon Schumacher

Feb 21, 2018

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Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We’ll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He’s the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we discuss whether webinars are still a secret weapon for the online marketer.

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In This Episode:

[01:28] - Are webinars still a secret weapon for the online marketer?
[02:59] - Jon talks about the drop in show-up rates over the last few years, comparing live webinars to evergreen webinars.
[06:17] - We hear about some of the tools or software that people can use for webinars, whether evergreen or live.
[09:07] - Jon talks about the merging process between webinars and live videos.
[11:56] - Jon has used EverWebinar a lot and thinks it’s good because it can be integrated with a lot of CRMs. He then talks about other recommendations for live and evergreen webinars.
[13:31] - We learn about the setup for an evergreen webinar, and how long Jon makes people wait to watch a pre-recorded webinar.
[16:50] - Jon goes more into the pros and cons of letting people watch an evergreen webinar whenever they want to.
[17:50] - What sort of extra work is involved in a sell-a-course funnel as opposed to a book-a-call funnel?
[20:11] - Jon discusses how important it is to try to get someone on the phone with you if your product or service costs over $1,000.
[22:33] - We hear about examples on both ends of the spectrum that Jon has been talking about.
[24:53] - Jon is a believer in getting the minimal part of the funnel up first and testing it.
[27:08] - Urgency is one of the biggest points of influence in affecting people’s behavior, Jon explains.
[28:54] - What would be an example of why one might want to book a call with Jon in his webinar now instead of later?
[31:19] - Jon talks about his current thoughts regarding what the ideal webinar looks like.
[36:47] - Stephan and Jon dive deeper into the 30 minutes or so of the content section of the ideal webinar.
[41:46] - We hear more about what Lisa Sasevich does well in terms of sales persuasion.
[43:00] - Jon talks about what works for him in terms of letting his audience know that he knows what he’s doing. He and Stephan then talk about stretching the gap.
[46:04] - We dive into the components of evergreen webinars, with Jon explaining how he would organize them differently than live webinars.
[49:55] - Can’t listeners skip ahead to the end on an evergreen webinar to find the free offer?
[51:39] - Jon discusses whether it’s better to let someone book a time on your calendar first, or answer a short qualifying questionnaire first.
[53:12] - Jon talks about messenger bots, which he isn’t currently using.
[57:03] - How can listeners get in touch with Jon to work with him or learn more about what he does?

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