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Media Made Two Televangelist Stars
- Tammy Faye and Jim Baker became quintessential televangelist celebrities by matching Pentecostal performance to emerging TV technology.
- Their warmth and stagecraft created intense viewer intimacy that expanded evangelical media reach.
Humble Roots Shaped Tammy Faye
- Tammy Faye's childhood in northern Minnesota shaped her humble, devout persona and later television warmth.
- She grew up poor, eldest of eight, bathing siblings from a single heated tub and avoiding makeup until marriage.
Early Abuse and Showmanship
- Jim Baker described being sexually abused as a child and later channeling loneliness into showmanship.
- He organized large events in high school and used performance to gain approval and power.