Notes from today's Service Business Mastery podcast episode:

What is a BRAND? Let’s peel back the o”g”nion

Boils down to your reputation

Perception in the client’s mind

Impact on the market
It’s really about YOUR reputation
Going above and beyond is a basic foundation for building a great brand
You can not change your visual
Your Brand is like an iceberg

We can all see the tip
Below the surface, there is so much more going on…

What questions should we ask our agency when we are looking to rebrand?

They should be asking customer-centric questions
The logo isn’t the first thing they should be looking at…
Focus on your customer

If you try to be something to everyone, you become nothing to everyone…
Brand equity is crazy valuable.
START with strategy…this will make the long-term branding effectiveness
26:20 - be the little voice in the client’s mind when they think about a niche area…
Look at what the competition is NOT saying, and build your position to solve that issue…
29.00 - You DON’T have to turn away clients that don’t fit into your brand strategy while you’re still growing.
33:29 - branding is the fuel for your marketing…
MelissaData - https://www.melissa.com/
Brandmasteracademy.com/brand-strategy-blueprint/
Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy

A little more from Stephen:

IT’S TIME TO RETHINK BRANDING

Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators.

It’s an issue that has devastated the industry.

Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists.

His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.

On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.

Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos.

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