The New Warehouse Podcast EP 617: Building a 3PL Family with 3Linx Unified Commerce
In this episode of The New Warehouse Podcast, Kevin chats with Kashif Raza, founder and CEO of 3Linx Unified Commerce. Kashif shares the company’s evolution from a basement operation to a technology-driven fulfillment network and how it now serves as a bridge between e-commerce brands and 3PL providers. Built out of frustration with slow, expensive warehouse management systems, 3Linx was designed to simplify operations, foster collaboration, and keep brands informed in real time.
Kashif offers candid insights on the challenges 3PL operators face, from expensive leases to commoditization, and explains how 3Linx’s hub-and-spoke model, values-driven operations, and “family” approach are helping members diversify revenue and survive in a competitive market.
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