James Root of Bain & Company - Designing Work Around Six Archetypes

James Root of Bain & Company unpacks "The Archetype Effect"—six distinct motivations that show up across roles, industries, and countries—and why a one-path ladder misses most of the value. We explore how to design work around what people actually care about, not what old systems assume. We get practical: keep the ladder for Strivers while building credible paths for Artisans, Explorers, Givers, and Pioneers. We also push back on generational clichés and discuss how country context and career era shape what matters. Finally, we look at older-worker design, the rise of interesting work and autonomy, and the importance of intentional knowledge capture so wisdom keeps moving. James points to Bain’s quick worker-archetype quiz as a low-stakes way for teams to compare notes and improve collaboration. More information about James Root: https://www.bain.com/insights/books/the-archetype-effect/ More information about Dan Pontefract: https://www.danpontefract.com/