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Alternative Hedonism
- Kate Soper advocates for "alternative hedonism," finding joy in non-consumerist lifestyles.
- She believes this shift is crucial due to the ecological crisis and inherent limitations of consumerism.
Consumerist Lifestyle Defined
- Consumerism, linked to capitalism, thrives on profit and constant need creation.
- It fosters a growth model focused on multiplying gratification sources and inventing new needs.
Downsides of Consumerism
- People are becoming aware of consumerism's downsides like stress, overwork, and environmental damage.
- This awareness drives the desire for less stressed, less work-centric lifestyles, even for selfish reasons.