In this episode I discuss:
- Why different is better than better (even in the investment industry where we love to rank and chart errrthing)
- If you want to lean into what makes you different, you need to go to the edges. You need to get radical.
- The Bain study that reveals: 80% of executives think their company's offerings are differentiated but only 10% of their customers agree
- How to create a category of one
- What differentiation is and what it is not
- Why you must be brave enough to attract and repel
Want More Help With Storytelling?
+ Subscribe to my newsletter to get a weekly email that helps you use your words to power your growth: https://www.stacyhavener.com/subscribe
+ To get more storytelling help and listen to stories of the people behind the portfolios, subscribe to Billion Dollar Backstory on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen to podcasts.
- - -
Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital’s exclusive membership
Billion Dollar Backstory