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Use the So What Test
- Use the So What test to clarify the stakes and why your story matters.
- It forces you to articulate the impact and shift you want to create with your audience.
Story Arcs as Choreography
- Story arcs are the choreography of your story across time and emotion.
- They guide how audiences experience your story by creating anticipation and empathy.
Two Ways to Find Story Beats
- Find your story by either immersing in all data or trusting your gut to pick key moments.
- Combine both methods to discover your strongest beats and build confidence in your narrative.