Jonathan Anderson is the Co-Founder and CEO of Candu, the first no-code web builder for existing SaaS products. Candu is building a better way to activate users and release new features. The simple, drag-and-drop UI Editor empowers product and customer teams to create UI themselves, saving developer time and trimming technical debt. Unlike guide products, Candu enables customers to change the UI itself to drive user engagement.

SaaS teams win when in-app experiences help users to adopt the features that ultimately help them do their jobs. That’s why Candu gives customers the tools and analytics they need to rapidly redesign the in-app experience. Shape, launch, then improve onboarding experiences to drive user behavior and convert first-time users into devoted fans.

Topics Covered by Jonathan Anderson in this Episode

What Candu is
How Jonathan came up with the idea
Why Jonathan decided this was a problem he needed to solve
Participating in accelerator Entrepreneur First and meeting his co-founder
The timeframe for Candu – from original idea to launch
Why problem identification is more important than solution orientation
The problem Candu solves and who it’s for
The difference between their first and second launches on Product Hunt
Why they chose to launch on Product Hunt
The feedback around their second launch and how to measure it
Building out the Candu team and what Jonathan has learned doing so
Jonathan’s advice for hiring
Why they used a recruiter
Their experience fundraising VC
Finding work-life balance as a founder
Being married to another high-performing startup founder
What’s next for Candu
The future of no-code

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#323: Jonathan Anderson of Candu, on Problem Identification, Multiple Product Hunt Launches, and the Power of No-Code