The Flow: Episode 107 - Sponsorship Secrets with Justin Moore

May 13, 2025

Justin Moore, a sponsorship coach, author of Sponsor Magnet, and founder of Creator Wizard, shares his expertise on securing brand partnerships. He dives into what brands really seek in influencers and why many creators miss out on lucrative deals. Learn how to craft compelling pitches and negotiate like a pro, regardless of your follower count. Justin also emphasizes the importance of genuine relationships and personalized outreach, providing tactics for both new and seasoned creators to thrive in the sponsorship landscape.

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INSIGHT

Positive Brand Partnership Reality

Justin Moore highlights that many creators only share negative experiences about brand deals, which paints an unfair picture.
His experience shows most brand partnerships are positive when approached professionally and with good communication.

ADVICE

Begin Sponsorships Early

Start sponsorship outreach now regardless of audience size by tailoring your pitch to your current level.
Offer added value like creating content for the brand to improve chances of collaboration over mere ad placement.

ADVICE

ROPE Pitching Method

Use the ROPE pitching method: make your pitch Relevant, Organic, Proof-based, and Easy to act on.
Tailor pitches by researching brand campaigns and linking your content to their focus to show alignment.

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