DTC POD: How The Best Brands Are Built

#197 - Kevin Wong, Lunar: Breaking into Big Box Retailers With hard Seltzer CPG

May 24, 2022

55:18

Blaine & Ramon are thrilled to have Kevin Wong as a guest on DTC Pod and dive into building the first Asian American craft hard seltzer alcohol brand - Lunar. Kevin talks about the early days of home brewing, perfecting the formula, and learning from failed batches and supply chain. He also gets into the business side and talks about selling to restaurants and becoming one of the most in-demand items at Trader Joe's.

2:14 - 5:42 Life before Lunar

9:56 - 13:52 Creating Lunar

14:56 - 17:57 Early days of Lunar

18:21 - 20:22 Navigating regulation in the alcohol industry

20:48 - 30:06 Learning to make hard seltzer

30:57 - 32:37 The first failed batch

34:42 - 42:00 Got to market strategy

47:36 - 50:01 Getting into Trader Joe’s

This episode is brought to you by OpenStore:

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