Codie Sanchez, entrepreneur and founder of Contrarian Thinking, shares her journey to financial freedom through 'boring' businesses like landscaping and plumbing. She advocates for changing perceptions of small business ownership and provides actionable strategies for first-time buyers. Codie explains her risk evaluation process and reveals common hiring mistakes. She also discusses insights from her new book, aiming to empower individuals through education and community support, transforming how we view wealth building.
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From Corporate to Entrepreneur
Codie Sanchez transitioned from miserable corporate jobs to buying businesses, starting with a small consulting firm.
Her side hustles, including laundromats, eventually out-earned her main job, leading her to full-time entrepreneurship.
insights INSIGHT
Boring is Beautiful
"Boring" businesses are everyday, essential services like landscaping, roofing, and HVAC, often overlooked as investment opportunities.
These Main Street businesses are profitable, employ many, and offer a different path to wealth than Silicon Valley startups.
insights INSIGHT
Mindset Shift for Ownership
Shift your mindset to view business ownership as a path to freedom and generational wealth.
Recognize your value and seek opportunities to acquire businesses or gain equity through your expertise.
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In 'Main Street Millionaire: How to Create Financial Success', Alexzandra De La Iglesia provides a straightforward and accessible four-step process to help entrepreneurs and small business owners achieve financial success. The book focuses on identifying the ideal customer and implementing strategies to maximize sales, making it easier for anyone to create a strategic plan for financial growth.
Buy and scale small businesses! Hear Codie Sanchez’s expert wealth building strategies for acquiring like and pro and unlocking financial freedom.
In this episode, we discuss:
(4:04) How Codie found financial freedom through buying and scaling ‘boring’ businesses
(10:03) The mindset shift you need to see the value in ‘Main Street’ businesses
(18:29) Everything to consider as a first time business buyer
(21:35) How to know what type of business is right for you to buy
(27:28) The exact process Codie uses to evaluate business deals, manage risk, and navigate fear
(31:09) A behind-the-scenes look at Codie’s most successful acquisitions
(35:22) Strategies for buying an online business
(39:46) The biggest mistakes Codie sees with hiring and firing
(42:58) Everything you will learn from Codie’s new book!
Listen in and get ready to think about wealth building from a whole new lens!
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