Agency Journey
Why Agency Owners Need to Get Out of Client Services with Chase Clymer
Dec 12, 2021
Chase Clymer, co-founder of Electric Eye, shares insights from his journey in elevating eCommerce brands. He emphasizes the necessity for agency owners to step away from daily client work to foster team growth. Chase discusses strategic referral systems and the importance of thoughtful marketing through podcasting. He also highlights innovative approaches to managing client relationships, including personalized gifting, and the expanding role of Conversion Rate Optimization agencies in today's market.
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Quick takeaways
- Chase Clymer emphasizes the necessity for agency owners to shift from day-to-day client services towards leadership roles for sustainable growth.
- Electric Eye's success relies heavily on strategic partnerships and content marketing, accounting for about 50% of their client acquisition.
Deep dives
Agency Evolution and Identity
The conversation highlights the evolution of Electric Eye from freelancing to a full-fledged eCommerce growth agency. Initially formed to present a unified front for handling clients, the agency has matured over six years into a recognized name in Shopify solutions. Despite clients often referring to them as a Shopify agency, the co-founder emphasizes that Shopify is merely a tool, and the agency focuses on strategic solutions to drive results. This distinction underscores the importance of positioning within the market, reflecting the need to balance internal identity and external perceptions for client engagement.
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