Launching an office in a new city requires a solid operations team and a structured plan for growth. Moody Nolan’s New York City office started with four people just over a year ago and now it has 20. The secret to that fast success? Delivering high-quality projects to the clients you have. It’s the best marketing tool to achieve steady growth. In this Best Practice interview, Associate Principal and Director of NY Operations Latoya Nelson Kamdang and Senior Associate and Project Manager Dawne David-Pierre talked to us about launching operations in New York City and how they’ve grown with excellence.

Interview Takeaways

Focus on the clients you have
Involve PMs from the beginning
Approach each client individually
Offer diversity to a big city
Let the larger firm support you
Justify staff growth
Hire senior-level employees first
Merge design into a business
Use office time to learn each other’s processes
Collaborate in person
Share clients and talent across offices
Communicate when clients’ values are misaligned with yours

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Moody Nolan: How To Launch Operations in NYC (w/ Latoya Nelson Kamdang, Dawne David-Pierre)