If you have a business idea, or you just know you want to work for yourself but you’re not sure how to make it happen, this conversation is for you.

You probably have no idea where to start, little to no money, not much business experience & a whole heap of ‘what ifs’ holding you back from getting started…

Well back in 2011, Karina Irby was right where you are now. 

Today, she now runs & owns a multimillion dollar business & her bikinis are sold all around the world.

So how did she do it? Well, if you follow Karina online, you’ll know she is nothing if not totally open & honest so today we’re going to learn some of her biggest business lessons on how to start a super successful company with absolutely nothing.

Want to become a podcast sponsor, got some feedback for me or just fancy a chat? Email me - thatshelpful@edstott.com

CONNECT WITH US Connect with ⁠That's Helpful on Instagram. Find Karina on Instagram & via Moana Bikini

TIMESTAMPS00:00 Introduction to Karina Erby and Her Journey 02:49 The Origins of Moana Swimwear 10:34 Building a Community and Authenticity in Business 19:30 Lessons Learned in Brand Building and Authenticity 26:01 Navigating Social Media and Its Challenges 35:22 The Authenticity of Online Content 36:43 Navigating Fame and Public Perception 38:27 The Challenges of Hiring and Team Dynamics 44:08 Goal Setting and Business Vision 46:30 Staying Motivated and Avoiding Burnout 48:22 Letting Go of Control in Business 49:48 The Importance of Resilience in Business 52:18 Learning from Mistakes and Building a Foundation 54:24 Balancing Femininity and Authority in Business 58:14 Encouragement for Aspiring Entrepreneurs