IN CLEAR FOCUS: Market research innovators Holland Martini and Maria Vorovich, the co-founders of GoodQues, discuss why they're on a mission to humanize research data. Learn how their unorthodox methods yield emotionally intelligent insights, the benefits of conducting taste tests in bars, and how using storytelling makes data more 'sticky.' Holland and Maria also address the role of AI in research and discuss examples where techniques drawn from psychotherapy yielded deeper consumer insights.
