Pavan Ahluwalia-Dhanjal is a world-renowned henna artist, bringing an Indian beauty ritual to the globe with a luxury and digital-first approach. With two Guinness World Records for being the fastest henna artist on the planet, Pavan was also awarded the British Empire Medal in 2018.

Pavan has collaborated with major celebrities, including Alesha Dixon, Rudimental, Ellie Goulding, Perrie Edwards, and Huda Kattan. She has created bespoke designs for international runway shows, including Manish Arora and Antonio Berardi during London Fashion Week and Paris Fashion Week, and has worked with the BBC and ITV.

Pavan is also the woman behind the first-ever henna bar in a luxury department store, with her space at Selfridges in London. In this episode of Tech Powered Luxury with Ashley McDonnell, Pavan shares the story of how she created her brand and elevated henna through a luxury and digitally-driven business plan.

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Pavan Beauty: Opening the World's First Luxury Henna Bar at Selfridge's London