How Rice-A-Roni Became The San Francisco Treat

There was a time when you couldn't go too long watching television without seeing a commercial for Rice-A-Roni. Many featured images of San Francisco, and ended with a catchy jingle — "Rice-A-Roni. The San Francisco Treat!"

Bay Curious listener Kent Barnes has wondered if that advertising slogan is true. Was Rice-A-Roni actually created here in the Bay Area?

Additional Resources

• Hear the full story on The Kitchen Sisters website
• Mrs. Captanian's Rice Pilaf Recipe on BayCurious.org
• Vote for which question you'd like to see us answer in our May voting round

Original story produced by Nikki Silva and Davia Nelson of The Kitchen Sisters. Adapted for Bay Curious by Asal Ehsanipour. Bay Curious is made by Olivia Allen-Price, Katrina Schwartz, Asal Ehsanipour, Rob Speight. Additional support from Erika Aguilar, Jessica Placzek, Kyana Moghadam, Paul Lancour, Suzie Racho, Carly Severn, Bianca Hernandez, Ethan Lindsey, Michelle Wiley and Vinnee Tong.