Episode 171 of The Hitstreak, a podcast where we talk about anything and everything!
This week we are joined by the CEO and Founder of VIRALISH and Story House Media, Adley Kinsman!
Episode in a Glance:
In this engaging conversation, Adley and I discuss the intricacies of creating viral content and the importance of mastering retention in the first few seconds. We explore the journey of Adley Kinsman, CEO of Viralish, who shares her insights on organic social media marketing, overcoming initial fears of content creation, and the significance of a multi-platform strategy. The discussion emphasizes the need for a strong hook in content, the value of personal branding, and the importance of analyzing audience feedback to refine content strategies. We also go into the challenges and strategies of content creation and business coaching in the ever-evolving landscape of social media. Adley and I emphasize the importance of external perspectives, community building, and adapting to changes in algorithms. The conversation also touches on the significance of hiring the right people, the future of shoppable content, and the role of AI in content creation. Ultimately, tune in as we advocate for a fun and engaging approach to content while maintaining a focus on systems and repeatable success.
Key Points:
- 90% retention on the first six seconds is crucial.
- Organic social media is the greatest wave of free advertising.
- Starting content creation is often the hardest part.
- Volume of content increases visibility and engagement.
- Personal branding can significantly impact business success.
- Experimenting with different content types is essential.
- Analyzing audience feedback helps refine content strategies.
- The hook is the most important part of any content.
- Viral success is often about timing and relatability.
- External perspectives are crucial for growth.
- Hiring the right people is essential for success.
- Adapting to social media changes is necessary to thrive.
- Shoppable content is the future of marketing.
- AI tools can assist but cannot replace creativity.
- Rerunning successful content can maximize impact.
- Continuous learning and adaptation are key to long-term success.
About our guest:
Adley is one of the most-viewed female producers & content suppliers in Facebook history, continuously averaging over 1 billion monthly views. She is the CEO and Founder of Story House Media and VIRALISH, a Creator collective based in Nashville, TN helping brands and creators integrate themselves into viral communities at scale.
Having become one of the most sought-after experts in branded content distribution, Adley has designed campaigns for some of the world's leading corporations. Her expertise has been utilized in social campaigns for clients such as Land Rover, TikTok, Charmin, Airheads, Drumstick, Frito-Lay, Children’s Miracle Network, 1st Phorm, and more.
Adley is also the host of a new songwriting reality competition show, ChartBreakers, airing Fall 2024. Beyond the screen, she has spoken on stages for Ad World, ManyChat, Dan Fleyshman, Pace Morby, Jen Gottlieb, Sean Kelley and more.
Follow and contact:
Instagram: @adley
https://viralish.com/
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