In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro.
Alexandra discusses;
- The fundamental belief that marketing strategy and business strategy must be aligned tightly
- How her team puts into practice and operationalizes customer experience
- The multiple uses technology provides marketing to achieve goals and drive business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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