275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot)

Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong.

We discuss:

From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing;

Previously Gong, now Hubspot. What did you do in your first 90 days;

One PMM workflow that you’re excited about;

Do you feel like you have a good grasp on how AI workflows tap into meaningful business results;

Marketing is using creativity to solve business problems. Share how you infuse creativity into your work;

Hubspot is 12k+ ppl! How do you get the rest of the org to adopt the same story;

How do you approach writing with AI in your role.

Jump in:

03:04 The Importance of Listening in PMM

06:06 B2C thinking in B2B

09:06 First 90 Days at HubSpot

12:00 Understanding Customer Needs

14:46 Pattern Recognition & Beyond Patterns

17:59 The Value of Direct Customer Engagement

21:08 Streamlining PMM Workflows with AI

24:03 Navigating Rapid Product Engineering Releases

26:45 Evaluating AI Tools and Their Impact on Business Results

32:56 the problems with "Blank Slate"

35:13 The Role of AI in Productivity

38:43 Creativity in Marketing

41:30 Balancing AI and Human Creativity

51:19 Effective Messaging Across 12,000 people

Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, tell me what you're listening to, and don't forget to leave a review if you're lovin' the show.

Maitri on LinkedIn: www.linkedin.com/in/maitri5

Hubspot: www.hubspot.com

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠⁠