Stratechery Disney's Taylor Swift Era
Aug 15, 2023
Explore the whirlwind of Taylor Swift's concert impact, uniting generations in a post-pandemic world. Discover how social media fuels the excitement of live performances while Swift reshapes the music industry's dynamics. Delve into the digital transformation of music value, highlighting the challenges artists face in revenue generation. Finally, analyze Disney's pivot from streaming to real-life experiences, showcasing its unique business model and exploring how it contrasts with competitors like Netflix.
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Taylor Swift's Concert Tour Popularity
- Bill Simmons discusses Taylor Swift's concert tour's unprecedented popularity.
- He highlights its multi-generational appeal and the high demand for tickets.
In-Person Experiences in a Digital Age
- The desire for communal experiences is driven by the pandemic and fragmented media landscape.
- Social media amplifies FOMO, increasing the value of scarce in-person events.
Swift's Optimism About Music's Value
- Taylor Swift's re-releases demonstrate her belief in music's increasing value.
- This contradicts the common narrative of declining music sales.