⭐ My guest today is Adam Wolf, Founder and CEO of Eion.

Eion is an enhanced rock weathering startup that works with farmers and ranchers to safely and permanently pull carbon out of the air. They use rock called olivine, which is the most abundant on Earth, and by 2026, they will be on track to permanently remove 500,000 tons of carbon dioxide from the atmosphere every year.

Their growth got extra support with a $12M Series A from investors such as AgFunder, Trailhead Capital, and Orion Corporation.

In addition, Adam is the former:

Founder, CEO, and Chief Scientist at Arable Lands
Associate Research Scholar at Princeton University

Oh, and he’s also got a PhD from Stanford University and is learning how to build a studio in his backyard using traditional building techniques. So, yeah, he likes to build stuff.

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🎙️ In this episode, we talked about:

- How their company name came to his cofounder in a dream and has 3-4 relevant meanings

- Why this olivine rock is so powerful as a carbon removal tool

- How they utilize existing infrastructure from farmers and ranchers to mainstream solutions at scale for lower costs

- Why they spent two years figuring out how to get the measurement process right to assess carbon removal

- The critical role of Norwegian fjords and rock crushing in scaling their company

- What he means by B.S. counterfactual carbon baselines

- Why the Department of Agriculture’s Climate Smart Commodities program is so important

- The benefits of “voracious self-learning”

- And lots more

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Die 8 wichtigsten Aufgaben von Unternehmern