Adam Wathan, an online education juggernaut, discusses SaaS vs once-off payments, multi-tier pricing advantages, Tailwind CSS, and the impact of online resources on learning. They also explore the benefits of diversifying online presence, the drawbacks of Medium for marketing, and the importance of building an audience for career success. The speaker shares their love for Batman movies and a story about missing out on backstage passes.
Building an audience through valuable content and being helpful on the internet is crucial for working for yourself.
Choosing the right pricing model tailored to the product and audience is essential.
Working in public, sharing your journey, and being transparent can attract attention, build trust, and create potential customers.
Deep dives
Importance of Building an Audience
Building an audience is the most important asset when working towards working for yourself. Being helpful on the internet and providing valuable content can help build a dedicated following. This audience can not only provide feedback and support, but also serve as potential customers for future products.
Considerations for One-Time Sales and Subscription Models
One-time sales can be a great way to quickly generate revenue and afford the freedom to invest in long-term projects. Subscription models are advantageous for recurring revenue, but can introduce more friction into the purchasing process. Tailoring the pricing model to the product and audience is crucial.
The Power of Working in Public
Embracing the concept of working in public allows others to follow your journey, creating an engaged audience and potential customers. Being transparent and helpful in sharing the process, challenges, and successes can attract more interest and build trust.
Medium's Decline as a Marketing Avenue
Medium is no longer seen as a viable avenue for marketing due to changes in its monetization approach and the decline in reader satisfaction. It is recommended to use other platforms or personal blogs to avoid potential negative effects.
Advice for Starting on the Path to Working for Yourself
Build an audience by providing valuable content, being worth following, and focusing on being helpful on the internet. Working in public and sharing your journey can attract attention and build trust. Consideration should be given to finding the right pricing model for the product and audience, whether it is a one-time sale or a subscription model. Finally, be open to new opportunities and adapt to changes in the industry and market trends.
Adam Wathan is 1 part metalhead, 2 parts online education juggernaut. Over the past few years, Adam has distilled his obsessive development research into several online courses and books, achieving millions of Dollars in sales. We rap about SaaS vs once-off payments, Pantera vs Slayer, why he uses Gumroad, the advantage of multi-tier pricing and of course his rapidly growing CSS Framework, Tailwind CSS.
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