Side Hustle School

Ep. 2974 - Q&A: “Where should I host my online course?”

Feb 21, 2025
A history professor grapples with the decision of where to host his online course. The discussion reveals the trade-offs between popular platforms like Udemy and independent hosting options. Insights on attracting an audience for niche topics unfold, highlighting the delicate balance of reach versus control. Listeners are treated to valuable advice on maximizing revenue potential while maintaining creative control over their course content.
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ADVICE

Platform Choice for Online Courses

  • Consider using established platforms like Udemy for initial course launches to leverage their audience.
  • Transition to self-hosting platforms like Thinkific or Kajabi as your audience grows and you need more control.
INSIGHT

Udemy vs. Self-Hosting

  • Udemy serves as a distribution platform, offering access to a large audience but with limited control for creators.
  • Self-hosting platforms like Thinkific or Kajabi provide more control but require more effort in building an audience.
ADVICE

Leverage Existing Platforms

  • Consider using existing platforms like Thinkific, Kajabi, or Teachable for hosting your online course.
  • These platforms simplify course creation and management, even if you have programming skills.
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